The Theme of Salon: Using Design to Change Life
The inspiration of art creation is derived from the observation in life.
Designers need to consider the design and even more they should think the impact on life and community. Because the fountainhead of art is mainly to solve the problem of living space, both room and clothing.
EACHWAY, the enterprise which create multilayer fashion life for the people, takes the principle of “using design to change life”. It relies on the new brand “SOFA” to carry out this idea, assemble many disciplines of artists and integrate art into the life of SOFA. All of these will make an art-oriented life.
Modern industrial products bring people a lot of convenience, and people are accustomed to the passive enjoyment of industrial products’ convenience. But this convenience makes us lose the initiative and creativity of the life. Thus, the tradition lose countenance, the inertia increase and the intercommunion between us become less and less. Evidently,” Convenience is not the goal of design”, and we will use design to change life.
V.I.P.:
Gilles Dufour, the design majordomo of Chanel
Ai Weiwei, the famous designer
Zhang Yang, the famous film maker
Ms.Charu, the Indian fashion designer
Zhou Sheng, the board chairman of EACHWAY
And so on
Information:
Date: 14:00~17:00, July 11th, 2008
Add: Shenzhen Da Zhonghua Xilaideng Hotel
Sponsor Shenzhen Apparel Association
Organizer: EACHWAY Fashion Group
