June 2, 2008, a fashion show was held in the beautiful coastal city - Fengxian Shanghai as the theme of "Oriental Elements". The show “HengYuanXiang 2008 Fazeya New Products Issued A/W” had attracted many businessmen to watch. 2008 is a special year, as the sponsors of 2008 Olympic apparel, HengYuanXiang takes Olympic Games and the East element as a creative inspiration, combines "unity and the gold medal • dream" concept with traditional clothes, and focuses on the use of color elements. In aspect of the design: "Future and Orient" is the most important idea. Computer program barcode, numbers, the Stars on national flag, the Chinese classical architecture and other things are printed on the cuff or the back. The show is divided into four series: knitted clothing, suit series, sweaters, cotton suit.
Creative direction:
Main Color: White, Grey, Blue
Auxiliary color: Yellow, Brown, Green, Red
Fabrics: Applying natural organic fabrics, such as bamboo fiber and soy fiber, to sets of clothing and leisure clothes, it can integrate man and nature friendly.
Structure: It uses three-dimensional tailor with computer technology.
Technology: With people-orientation, it adds scientific and technological materials to make clothes warm as well as thin.
Accessory: The slider uses the unique design similar to gold or silver medals.
