OmniaLuo Inc, a China-based company engaged in the business of designing, developing, marketing and distributing fine women's apparel under the brand name OMNIALUO, outlined its 2008 business strategy. OmniaLuo's strategy will focus on the following:
• Domestic expansion
• Increased brand awareness through international advertising campaigns and trade shows
• Extension of target demographics and clothing lines
• Continued development of operational and corporate infrastructure
• Quarterly U.S. investor road shows and conferences
• NASDAQ listing upgrade
Domestic Expansion:
OmniaLuo currently has 186 retail stores across 32 of the 34 provinces in China. By year-end 2008, the Company expects to have more than 250 retail stores in operation. All new stores will be located in the most affluent and fastest growing cities in China.
Increased Brand Awareness through International Advertising Campaigns and Trade Shows
The Company has allocated $1.0 million to launch international advertising campaigns and attend international trade shows.
• OmniaLuo has launched its international advertising campaign with China Fashion Brand Net ("CFBN"), one of the most dynamic and recognizable fashion platforms in the world. With more than 5 million CFBN registered users, OmniaLuo expects to attract new franchisees and expand brand awareness in China and abroad.
• In March of 2008, OmniaLuo will attend and exhibit atthe China International Clothing and Accessories Fair in Beijing. This trade show is the largest fashion exhibition in Asia and second largest in the world, attracting more than 120,000 visitors from around the globe. The Company will exhibit its new summer line, recruit new franchisees and gain international exposure for the OMNIALUO brand.
• Beginning April 2008 and each month thereafter, OmniaLuo will have a prominent media placement/advertisement in the Chinese version of Harper' Bazaar. Total monthly circulation for this publication in China is approximately 645,000.
Extension of Target Demographics and Clothing Lines:
The current target audience for OMNIALUO brand apparel is the growing class of urban and affluent female professionals between the ages of 25-35. OmniaLuo plans to launch "OmniaLuo Collections," a new higher-end line targeting affluent female executives between the ages of 35-45. The Company expects the new "OmniaLuo Collections" line to account for up to 20% of total 2008 revenue.
Continued Development of Operational and Corporate Infrastructure:
In February of 2008, OmniaLuo began the implementation process of a state-of-the-art inventory system throughout its stores in China. The Company will continue to implement this new inventory management system in all existing and new stores as part of its continued effort to improve operational efficiencies and decrease inventory holding costs.
In addition to its focus on operational infrastructure, the Company will continue to expand and strengthen its management team with experienced industry leaders.
Quarterly U.S. Investor Road Shows and Conferences:
Beginning with the second quarter of 2008, OmniaLuo will schedule quarterly U.S. investor road shows and conferences. The primary focus will be to introduce OmniaLuo to new and potential investors, while keeping existing investors fully informed and up to date on Company operations.
NASDAQ Listing Upgrade: As part of the Company's long-term goal of becoming a fully valued, liquid stock, OmniaLuo plans to file for a NASDAQ listing upgrade during the third quarter of 2008.
