Emcee: Hello and welcome Shenzhen Rongzi Apparel Co. Manager Mr. Liu Qi to our Live Program Center.
Mr. Liu Qi: Hello guys.
Emcee: There are many women’s wear enterprises in Shenzhen. What is the unique brand position of “HonBillie”?
Mr. Liu Qi: In fact, I think this problem for long time and explained by two word “insist on”. We know that so much garment enterprises in Shenzhen and registered brands almost 500 to 600. HONB is our first brand. The company has been found 12 years and we still alive after big change in clothing industry. Mr. Liu Qi: I remembered only 20 people of 12 years ago. We only like clothing, but there are more than 500 staff today and have thousands square of factory and office building. We are big family and come true the dream of pursuit.
Emcee: “Hon Billie” is not unfamiliar to us. Urban women who are pursuit fashion, stylish and elegant made it as their lifestyle. Mr. Liu, how can became the really friend of pretty women? Mr. Liu Qi: Now, we have two brands. HONB is one of them and have 12 years history. I called our headed, and many of consumers asked me the question: why the Chinese characters not changed but English name changed?
Emcee: Red is Chinese special color. Mr. Liu Qi: Times are changing, our brand will change too. H means home, O means office, B means beauty and N is nature. Six years ago, HONB was neutral style, but now it pursuits natural and developed the same to times.
Emcee: Just heard from Mr. Liu that HonBellie’s main color is red. It is Chinese special color. Well, you talk to the beautiful of “Hon Billie”, and we want to know how it can be women’s intimate friend except for beautiful appearance Mr. Liu Qi: Ok. I think it is very important to know our target market and who need the service such as what our customers need? And what are their requirements? Emcee: 2008 is Olympic year and have good business opportunities around us. Could you talk about the preparation work to do in your company? Mr. Liu Qi: Not too much. You know, we already thinking company’s vision from 2004 to 2007. On the other side, HONB is a good business opportunity for you too. Emcee: I believe that HONB will have very good development in future and this brand could be have its unique competitive advantages. Thank you. Bye. Mr. Liu Qi: Bye.
Mr. Liu Qi: In fact, I think this problem for long time and explained by two word “insist on”. We know that so much garment enterprises in Shenzhen and registered brands almost 500 to 600. HONB is our first brand. The company has been found 12 years and we still alive after big change in clothing industry. Mr. Liu Qi: I remembered only 20 people of 12 years ago. We only like clothing, but there are more than 500 staff today and have thousands square of factory and office building. We are big family and come true the dream of pursuit.
Emcee: “Hon Billie” is not unfamiliar to us. Urban women who are pursuit fashion, stylish and elegant made it as their lifestyle. Mr. Liu, how can became the really friend of pretty women? Mr. Liu Qi: Now, we have two brands. HONB is one of them and have 12 years history. I called our headed, and many of consumers asked me the question: why the Chinese characters not changed but English name changed?
Emcee: Red is Chinese special color. Mr. Liu Qi: Times are changing, our brand will change too. H means home, O means office, B means beauty and N is nature. Six years ago, HONB was neutral style, but now it pursuits natural and developed the same to times.
Emcee: Just heard from Mr. Liu that HonBellie’s main color is red. It is Chinese special color. Well, you talk to the beautiful of “Hon Billie”, and we want to know how it can be women’s intimate friend except for beautiful appearance Mr. Liu Qi: Ok. I think it is very important to know our target market and who need the service such as what our customers need? And what are their requirements? Emcee: 2008 is Olympic year and have good business opportunities around us. Could you talk about the preparation work to do in your company? Mr. Liu Qi: Not too much. You know, we already thinking company’s vision from 2004 to 2007. On the other side, HONB is a good business opportunity for you too. Emcee: I believe that HONB will have very good development in future and this brand could be have its unique competitive advantages. Thank you. Bye. Mr. Liu Qi: Bye.
