Miiow Group is famous Apparel Co. in China with multiple sub-brands such as Miiow Secret and Miiow Jeans. The company reorganized and produces its new brand Miiow Sport that will become the first sorts fashion brand in China. This design inspirited by international most popular fashion trend, and invited Asia pop star Rain as their speaker.
Emcee: Hello everyone! Welcome to CHIC2008 live program center, I’m Ni Shan. Let me very excited to introduce Mr You Lin who is the CEO of Miiow Group. Mr. You: Hello Emcee: In fact, Miiow only used five year to occupy domestic market. How did you do it?
Mr. You: Thank you to evaluate our brand is good reputation. The most important thing for us is to operate brand as a dream of everyone. Satisfy customers are our enthusiasm and power. Now, we are the biggest customer of Dupon Lycra in China. Every customers use Miiow underwear with special elastic fibers inside, so close to your body and you can easily extend. It is very comfortable, personal, thoughtful and exciting. We also choice the material from Austria Company called Lanxin which is provider of high technology textile materials MicroModal. Every year we will spend 800 tons of such raw materials. Of course, we are using the world’s most advanced environmental protection dye. Switzerland is a very beautiful green country. Why it can produce such a very good dyes? Although the price is expengsive, the color is very beautiful and environmental. Therefore, we have insisted in spend high cost five years and very concerned about the feelings of customers. Emcee: I found Mr. You is very professional and dedicated. We can see the image of Miiow have become deeply embedded in people’s heart yesterday. Can you explain briefly to us how you are positioning this Miiow Sport?
Mr. You: Ok. We began to sexy lingerie over past five years, and always feel that the brand includes three levels: bottom is products, top from the spirit and attitude, and middle is how your products satisfy my spirit and attitude that is called function.
Emcee: Miiow Jeans
Mr. You: Yes. Our target market is form 18 to 35 ages.For example, athletic-type professional sports wear is sold to the players, I would like to sell their wives, girlfriends or fans. This potential market is very big.What kinds of product? Sports with casual wear will let you become even younger, more dynamic vitality. You have the most wonderful life. Therefore, we combined market survey with trend of world, China enter the times of mixed wear. We are very sensitive to find that it is very big market and how can we satisfy customers… So we introduce the casual wear with sports fashion.
Emcee: I think it is potential market. There is another question about what mean is sexy. How do you blended with sexy and sports?
Mr. You: I think sexy is the attitude. It represented in spirit and action.
Emcee: Here, we have to mention the image of the ambassador- international superstar RAIN.
Mr. You: Good advertisement is very important. Therefore, we invited superstar Rain. He is sexy and more dynamic.
Emcee: Last question is what about your strategy in future?
Mr. You: The first is to be No. 1 brand of this industry. The second is give many surprises to our customers. Make you happy and provide you valuable things.
