Emcee: Hello, this is CHIC2008 China apparel live program center, I’m Nishan. It is said that there are two animals can get to the pyramid: one is eagle; the other is snail, our friend. Though eagle flight to the sky is enviable, imperturbation, eternal clinging spirit of snail is more affecting. MINIHOLIC, in the clothes industry, is such a kid' clothes brand of spirit. They hope that let kids spend a happy childhood, growing up with happy and confident like snail. This is Mr.Huang.
Emcee: Mr. Huang, welcome to our program. just now we said MINIHOLIC is a kids clothes brand ,in my opinion, usually the people with childishness can make right kids' clothes ,so I am curious with your life, can you simply share it with us?
President of MINIHOLIC Mr.Huang: As the experience of life ,I know the truth with doing the brand, I come from a village , and I work hard ,but don’t get to the top, second, I like the children very much, so I want to engage in it.
Emcee: Mr. Huang is also childishness. You said you have been done foreign export all the time, why you decide to create a kid' clothes? (I think it's not because of your child ness?)
President of MINIHOLIC Mr.Huang: I have done it from 1996; I see the disadvantage of domestic children clothes. I want to try my best to let the children grow with the world.
Emcee: In fact making kids' clothes need too much advisement than men's clothes ,such as whether the materials suit for the kids or not, the style suit for playing or not, then, in the former of clothes orientation ,how do you consider?
President of MINIHOLIC Mr.Huang: We give the vogue and causal spirit to the children. The outdoor clothes are loose ,soft and wearable, and the indoor clothes are color and character.
President of MINIHOLIC Mr.Huang: Simply, we have lots of experience in advanced kids clothes concept, second ,we have a strong team in Japan, France.
Emcee: Just now we mentioned, making kids' clothes need too much things ,I want to ask more, what does MINIHOLIC do in health and environment?
President of MINIHOLIC Mr.Huang: Health is the first element; environment is the concept to follow. Then our main standard is Japanese kids clothes making , environment standard of Europe is the basic of our materials. So all the style are tested strictly then extend and use.
President of MINIHOLIC Mr.Huang: At the same time we combine the overseas materials ,so it’s comfortable and good texture.
Emcee: MINIHOLIC has own booth in CHIC2008, what’s the style of it?
Mr. Huang Xuejian: Miniholic insist on natural and leisure. If you go to see our booth, you will feel that is natural place.
Emcee: It is difficult to make good brand for children’s wear. Could you talk about the future plan for Miniholic?
Mr. Huang Xuejian: We uphold the spirit of down to earth and courage to move forward such a concept. We gradually introduce international Children’s wear fashion style in China. At the same time, expand the market and let this brand welcomed by parents and child.
Emcee: How about Miniholic’s price?
Mr. Huang Xuejian: In spring and summer season, the price is between 200 to 400, but 300 to 1500 in autumn and winter season. Children’s wear is expensive now, but I think good things always high price. We hope lower cost in future, and Chinese kids can wear better than before.
Emcee: The last question is what do you think the future of children’s wear industry? How do you face to market competition and find yourself advantages?
Mr. Huang Xuejian: Kids are the future for us. Children’s wear industry is daily use forever, but it needs improving and developing constantly.
Mr. Huang Xuejian: Thank you.
