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Foreign Luxury Brands Refused to Made in China

Foreign Luxury Brands Refused to Made in China

Write: Idelia [2011-05-20]

While luxury brands increasingly intense speculation about open factories in China market, but most brands are flatly denied. Montblanc International chief executive Han Wufu sponsored Montblanc International Arts Awards Ceremony and talked to reporters directly that Burberry not be included in the luxury list in China. China-made luxury brands malpractice rumors China’s low labor cost and inefficient manufacturing capacity are known by the entire world. Zhejing has six manufacturers said that as long-term copy, fine workmanship, imitation goods like authentic etc. Some of these brands to come in negotiate with factories on the acquisition and ultimately become the authorized manufacturers in China. “Global luxury goods report” also predicted that by 2009, 60% international luxury brands in China has its own production lines. In resent years, the intensified rumors about luxury brands set up factories in China such as Armani and Chanel. By contrast, it is more directly that BBUBERRY and COAH open production plants in China. LV: Never consider "Made in China" Luxury brand is almost uniformly negative to open factory in China. Montblanc International Inc. chief executive Han Wufu told reporters their company no plan to set up factories in China. LV (China) spokesman Zhuangjie said China has no production line and never considered. Montblanc: origin is part of the core values The peer-to set up factories in China, Han Wufu pointed out BURBERRY and COACH only can called fashion goods but not luxury. He explained that the processing and manufacturing industries in China are fully capable of producing sophisticated goods, but it is not a luxury. Luxury from the value of cultural heritage and the current majority of the world’s luxury brands have originated in Europe. If the production and processing left Europe, it means that the culture of fault and also losing its value. Beijing has just held the exhibition of France LALIQUE and brand distributor Cheng Qijia told reporters that if he could not guarantee 100% originating in France, LALIQUE crystal can not be pursuit by the world’s top collectors. Experts said "Made in China" is considered so cheap thing "Global luxury goods report," Chinese version of the implementation of the publisher Ou Yangkun told reporters, according to statistics, 86 percent of Chinese consumers unwilling to buy luxury brands because they were labeled "made in china". “The situation to show us that who is set up production plants in China and who will be kicked out of luxury circle.” Ou Yangkun told reporters. “Made in China” is considered a symbol of cheap or fake in the world trade environment, and it is contrary to the luxury brand inside value.