In recent years, the fashion industry – one of the benchmark industries in the esthetics economy – has evolved to become a “creativity economy” that emphasizes on brands and design in Asia. Projects such as “Shanghai Fashion City” in China, “Milan Project” in Korea, “Bangkok Fashion City” in Thailand, and “Shopping Festival” plus “Hong Kong Fashion Week” in Hong Kong, all indicate the influence of Asia market in the global fashion scene.
Chinese economy has grown up dramatically in last decade after the opening up of its market, followed by fast rising domestic consumption. After China joined the World Trade Organization, international brands rapidly made their entries into major cities such as Beijing and Shanghai. China fashion market has potential value and grows at an extremely high rate. In 2006, China’s apparel and accessories market import amounted to US$1.69 billion, up 5% over last year. Such amazing purchasing power steadily brought in important international brands into China.
When overseas brands enter China, lots of famous brands in China are seeking international cooperation, like Li-ning Company’s “international strategy”, joint venture with “AIGLE” from France setting a new garment company, and put some of its business on the market. Shanshan Group‘s “multi-brand, international operating” strategy, not only own original brand “Firs”, and represent lots of oversea brands.
In order to consolidate the market and to create value for the fashion industry, CHIC will expand and improve in 2008 and to create a spectacular fashion event. CHIC focuses on branding and distribution channels to capitalize business opportunities for all exhibitors and visitors. In order to maximize the benefits of the show, CHIC will invite domestic and international key department stores, distributors, retailers, brand agents and conduct a series of international campaign for the show.
The benefits of attending CHIC include:
l 100,000 ㎡ exhibition area
l 120,000 visitors from 30 countries and regions
l Dialogues with both domestic and overseas fashion market representatives
s Medias with in-depth reports
l Walk Shows, Seminars and Press Conferences offering an excellent platform for participants
You want to know more about CHIC,you may visit: http://www.chiconline.com.cn/english/profile/index.asp
