China Shenghuo Pharmaceutical Holdings Inc which is engaged in the research, development, manufacture, and marketing of pharmaceutical, nutritional supplement and cosmetic products
in the People's Republic of China announced its showcase 12Ways Chinese Herbal Beauty Salon ("Salon") debuted in Kunming, China, on October 10, 2007.
Accented with traditional Chinese decor, the Company's first full-service Salon is located in Xiao Xi Men, one of the major commercial districts in Kunming, which attracts more than 400,000 people each day.
Unlike China Shenghuo's previous salons, this centerpiece, free-standing store is the first of its salons to offer traditional Chinese medicine services. It is expected to be used as a training center in the future.
The 12Ways Chinese Herbal Beauty Salon features more than 10 traditional Chinese medicine practitioners and beauticians skilled in a variety of services, including acupuncture, body massage, foot massage and other services.
In the Salon, every customer has an advisor to track her improvement and give personal suggestions. The solutions provided by advisors include Chinese culture lectures, Chinese medicinal beauty treatment, cosmetics, dietary treatment, health food and proper physical exercises for each patron, who is looking for healthy beauty.
All products used in the salon will be supplied by Shenghuo Cosmetics Company, a subsidiary of China Shenghuo Pharmaceutical. In addition, theprofessionals will instruct customers in the appropriate dietary supplements to treat any symptoms discovered during a traditional Chinese medical diagnosis.
"We are very excited for the debut of the 12Ways Chinese Herbal Beauty Salon," said Mr. Gui Hua Lan, China Shenghuo's Chairman and Chief Executive Officer. "This new showroom furthers our strategy to fully introduce 12Ways products to our core consumers, women who are seeking healthy beauty."
After the initial Salon opening in Kunming, the Company plans to expand the business into a larger region of China during the next three years by opening retail counters at major pharmacy chains.
Management believes this retail counter strategy will allow China Shenghuo to increase its brand recognition, as well as sell and market its newest cosmetics products developed using its expertise in traditional Chinese medicine.
12Ways caters to modern women, who are typically interested in products that are both effective and safe. The name was inspired by Chinese tradition, which says the number 12 connotes harmony and good luck. China Shenghuo has set up three sales and marketing offices in Beijing, Guangzhou and Shanghai to better support sales in local regions.
