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China : Local shoes make their mark on Russian land

China : Local shoes make their mark on Russian land

Write: Lali [2011-05-20]
The China Big Market, located in Moscow and known for its footwear, attracts most number of buyers during weekends when shoes in different colour and fashion can be obtained.
It is observed that the Russian shoe market depends on imports from China and Italy and about 80 percent of products come from these places. Now, Chinese shoes can be compared with the high quality and style of European shoes. These are quite cheaper when compared with other footwear.
Chinese shoes enjoy a huge market share in Russia. The average retail price for these is around US $10 for a pair whereas Italian footwear can be purchased at about $30.
Many years of research and development has made it possible for Chinese footwear enterprises to become more mature and face the international market challenge.
Few local groups like Aokang Group and Kangnai Group have set up the marketing network and production base in Russia to make the operation smooth in that country.