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China : Children shoes exporters look to home turf

China : Children shoes exporters look to home turf

Write: Muna [2011-05-20]
Due to adjustment in export rebate rate, many export enterprises shifted their focus to the domestic market. This change was a necessary survival strategy that even children shoes exporters had to adopt in order to be in business.
This is a good opportunity for export enterprises to create a niche for themselves as currently, no single brand is leading the children shoes market.
At present, the kinddog brand occupies a bigger domestic market share because they started catering to the domestic sphere from 2001.