A market research on consumer behavior regarding denim garment shows that 90 percent of customers will choose denim wear while purchasing clothes. People go for this clothing because of its dynamic and fashionable appearance. In addition to this, its durability, comfort and easy to care features attract people.
This survey reveals that most of the shoppers prefer to choose denim trousers, a smaller portion purchase jacket, shirts and skirts. Female consumers are more prone to buying denim jackets, with a ratio of 27 percent, which is slightly higher than male customers. 34 percent females who took part in the survey fancied denim skirts. Both male and female voted for denim trousers.
Regarding jeans colors, most consumers prefer single color that is blue; only seven percent of female consumers said black denim is also a good choice.
It is also evident from the survey that while a maximum number of consumers wish to buy denim garments from street stores, only few prefered branded clothes available in malls, fashionable stores or online.
This survey reveals that most of the shoppers prefer to choose denim trousers, a smaller portion purchase jacket, shirts and skirts. Female consumers are more prone to buying denim jackets, with a ratio of 27 percent, which is slightly higher than male customers. 34 percent females who took part in the survey fancied denim skirts. Both male and female voted for denim trousers.
Regarding jeans colors, most consumers prefer single color that is blue; only seven percent of female consumers said black denim is also a good choice.
It is also evident from the survey that while a maximum number of consumers wish to buy denim garments from street stores, only few prefered branded clothes available in malls, fashionable stores or online.
