“Innovation brings originality, originality upgrades brand”, innovation is the word we often heard recent years. The brand management on exhibition is certainly attributable to participants’ innovations, the innovation of the exhibition represents brands’ activity and increment ability. The exhibition which lost the power of innovation will no longer exist. Therefore, "change" is the only long-term idea of figuring brands.
Upgrade efficiency of disposing fair
Because the Toy Exhibition held before Jinhan Fair, the time of disposing “Jinhan Fair for Textiles, Garments & Fabrics” was shortened to April 12, 13 and 14 for three days. In these tense three days organizers maintained full communication with exhibitors actively, and strengthened the management structure at the scene. These measures were effective in improving the efficiency of disposing the fair, so that each enterprise fully dived into this seething race of disposal. For the exhibition would be opened on time, participants also go all out to the exhibit. Through our hard work, “The 10thJinhan Fair for Textiles, Garments & Fabrics” was opened successfully on Apr.15th. Clean and beautiful venue, distinctive booths and diaphanous product display, all of these made us to feel the hard sweat of all participant.
New products emerge in endlessly
Exhibition is the best place to release new products, at the same time, whether it has any new products to release and the quantity is one of the authoritative index. As a garment & textile trade exhibition, the new products emerged more and more is a delighted thing, and also shows the deeper and deeper degree of international.
On this fair, a large number of exhibitors had new releases, such as “ECICO Women’s Wear”,“F4”,“Three fish” and so on. It is not enumerated because of too many. New products were all adopted by model display, window display or shelves display, so omnifarious, charming and varied, which added a color for the fair.
Extrude brand consciousness
Pure product is limited in creating value, but brand is the genuine value author. When brand strategy is popular, exhibitors paid attention to the theme of booth and the brand display, so that they can hold the advantage on the vigor and the first impression.
This increase of brand consciousness is incarnated by the special booth and fashion show window. Many booths were diaphanous, steady-going and mature. Especially the booths of women’s wear, not just dress show, the booth were also designated a special display for space-related jewelry, belts, pearls, ornaments, necklaces, or single-goods or a series, which enriched the contents of exhibition for enterprises. Men’s wear paid more attention to maturity and focused on the vigor of display. Home series stressed on creating family-like warmth.
Upgrade vigor of booth
Booths on this exhibition are different from the ones on other previous exhibitions, agent groups heightened the lintel boards, so as to extend the area of lintel boards. The agent groups done a unified design, and the overall image are unique and extraordinary. Shaoxing Group adopted unique design of Jiangnan style, red lanterns matched with dim wall lamps, and let businessmen feel Shaoxing unique gentle temperament. Ningbo Group used small lamp-boxes on the doorway to romance a active ambience, and let businessmen feel kindness. Besides, Fujian Group, Jiangsu Group and Unite Trade Group all had their strong points to show their advantages. The advance of each agent group’s overall image made the whole exhibition orderly and magnificent!
Colligate fashion of fair
The theme color of this fair was fiery red with a little pink, which continued the 06 fashion colors; Calm dream blue with fantasy, as a prelude of the vogue trend in 2007; In addition, large areas of white indicated chasteness and a simple style; natural and graceful silk lines incarnated the luxurious and simple opinion. Besides, large signs and directions hung in the air to show the scale and vigor of this fair, these silent guides romanced the ambience and incarnated the fashion temperament on the fair.
New service from NETUFI.com
Free Internet service for merchants, which was assisted by NETUFI network this time, is always the part of the whole services on “Jinhan Fair for Textiles, Garments & Fabrics”. A electron business location was set both on the first and the second floor, totaled 16 sets for using. The design in electron business location is innovative, and gained the compliments for its humanistic service.
Perfect service
Service is the life of exhibition, Jinhan Fair always considers providing quality service to exhibitors and buyers as its own, this time still promoted services with more depth. And various of meticulous and circumspect measures won the good judgements by exhibitors and audiences.
Wonderful activities
Compared to the last one, “Buyers Party” on this fair had larger stage and capability of guest. And programs were more wonderful, especially the first program—acrobatics acted by children. Buyers confabulated with exhibitors about China's unique cultural, this "buyers PARTY" is not only a trading platform, but also a window for sprinkling Chinese culture.
Increase China elements
“Jinhan Fair for Textiles, Garments & Fabrics” is a international trade fair. So “Pu’er” tea bar , which is a featured element of China, was a beautiful view on the 10th fair.
Chinese tea culture has come through thousands of years! Tea is the main export product in the history of China, and the first time to spread overseas can be traced back to the Southern and Northern Dynasties. After thousands years’ sedimentation, China's tea culture emerged its simple, stable, open-minded and smart. We need to have time to go Zhang's “Pu'er” tea bar to taste and feel the Millennium Chinese tea culture.
Broad road exhibit vigor
As we known, "many roads leading to Rome", every aisle Link booths in the exhibition hall. The same exhibition, the same booth, but the aisle between the door 2A-2E was widen, and Immediately let the entire hall become more capacious, bright and enhance the overall image of the exhibition.
A minor innovation sometimes brings success in upgrading brands on exhibition. Proof the first sentence again: “Innovation brings originality, originality upgrades brand”.
