Perfect Products Group, which mainly produces clothing, has announced to receive investment from TDF, JAFCO Asia and KPCB, and this big funds will be used to drive PPG brand into American market.
At present, PPG brand has ranked third in Chinese men-shirt market, and its sales target is over RMB1 billion in 2007. PPG brand uses the direct sales method without having any shops and channels. Comapnay contacts customers via TV and Internet advertisement so that customers can place orders on telephone. Around 300 employees take care of orders.
In America, the direct-sales clothing market accounts for 17 percent of total clothing market, and the direct sales method originate from America. However, PPG brand expressed that they had confidence to drive into America as a Chinese direct-sale clothing brand.
At present, PPG brand has ranked third in Chinese men-shirt market, and its sales target is over RMB1 billion in 2007. PPG brand uses the direct sales method without having any shops and channels. Comapnay contacts customers via TV and Internet advertisement so that customers can place orders on telephone. Around 300 employees take care of orders.
In America, the direct-sales clothing market accounts for 17 percent of total clothing market, and the direct sales method originate from America. However, PPG brand expressed that they had confidence to drive into America as a Chinese direct-sale clothing brand.
