Hartmarx Corporation carried its famous brand Hart Schaffner Marx came to China on Mar.18th, and convened the first media meeting in ChinaInternationalExhibitionCenter, Beijing. Hartmarx Corporation is the largest producer, manufacturers and operators of men’s wear in America. Its president of men's group & Hart Schaffner Marx brand--Richard l. Biegel and the vice president of China Garment Association attended the meeting. This meeting fully displayed the long historical & cultural background and a unique style of Hart Schaffner Marx. And introduce the "American gentleman" brand image and the "American spirit" into China for the first time. It is said that it will inaugurate a new complexion of men’s wear in China.
Hart Schaffner Marx, established in Chicago 1887, is one of the garment brands with longest history in America. As the only garment brand,Hart Schaffner Marx has been rated as a "great American brand" with "P & G", "Ford", "Coca-Cola" and "Intel". Its modern design style and “Life Style” design concept make Hart Schaffner Marx is the leader and vane of men's mainstream “office” fashion during the past centenary. It is based on the Business-casual clothing, aimed at the urban elite who pursue the taste and fashion sense. Its whole sorts and styles of production can meet various dress demands when gentlemen appear in different occasion and with different ages.
According to the President Richard l. Biegel’s introduction, China is the first stage in Hart Schaffner Marx’s global expansion strategy and the Asian markets layout. They are very interested in the market of Chinese men's high-end business clothing, and will frame a market strategy with pertinence. Besides, they want to exploit their enterprise in China together with the Chinese excellent garments dealers.
