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China : International brands eye domestic mid-scale market

China : International brands eye domestic mid-scale market

Write: Mychau [2011-05-20]
In past few months, many mid-scale international brands like Maurizio Baldassari from Italy are entering medium scale market.
Except Africa, all European brands have entered domestic markets. Many of mid-scale international brands are seeking suitable partners to exploit potential markets.
Some of the international brands have already invested huge amount to reap profits in long run.