Chinese garment industry has a pivotal position in the international arena. However, we just process to earn a small amount of processing fees for a long time. Lady wear is one of the typical example. "We must improve the competitiveness of our lady wear s own brands." China Garment Association s executive vice president Jiang Heng appealed.
Recently, China Garment Association held the first China Garment s Technological Progress and Brand Advance Forum in Shanghai, in order to discuss on brand development and advance.
"OEM relies on might, brand relies on public praise"
More and more domestic enterprises have realized the importance of brands. Hempel(China)International Limited s CEO Mr Gao Zhiwei said: "OEM processing relies on might, while brand relies on public praise."
Gao Zhiwei also pointed out that different clothing enterprises should build their brands according to their own needs and strengths, and different brand development strategies. The creation and operation of brand can not be copied, it depends on the innovative ideas and methods.
"Flippancy design style should be stopped"
Zhejiang Science and Technology University s professor, the well-known costume designer Zhao Weiguo said: " Garment s value consists of technology content and design content. China's garment enterprises pay more attention to technology, while the design content is often overlooked."
Compared to other types of apparel, lady wear yet requires strong design team. However, the lack of fixed designers is a big problem for the enterprise. In foreign countries, many designers design a type of garment for a lifetime. But in China, many fashion designers are on the job-hopping in one or two years, their understanding of each type of clothing are superficial, thus it is difficult for them to design fine fashion. In this regard, Guangdong Mingrui Holding Co., Ltd s CEO Cai Minqiang appealed: "Chinese fashion designers flippancy design style should be stopped!"
"Stronger is more important than bigger"
The secretary general of China Commerce Federation Wang Yao thought: "For women's brands, it is not the bigger the better, stronger is more important!" In fact, many women's brands in Europe, especially top grade women's brands, their scales are not very large, often only one or two boutiques in a city. But because these brands are of good reputation, the sale are very good.
Gao Zhiwei figured that women s brand-building should begin from the details. From design to craftwork, from issuance time to storefront settings, the value of the brand can be incarnated through every specific, small taches.
