History:
In 1989, the initiator of Shanshan brand Zhen Yonggang vowed to"create China first West-style clothes brand" and implemented brand-orientation strategy firstly in China fashion circle;
in 1990, Shanshan Croup delivered intangible-capital focused management philosophy;in 1994, it invested capital to introduce Corporate ldentity Sestem;
in 1992,its built China biggest marketing system;
1998, it established world first-class fashion manufacture base;
in 1999, it wove marketing network with priority to franchiser which has powerful specialized capability to explore market through innovation of franchise in international updated marketing pattern. It opened franchised stores in main China cities, franchised hall in dominant market place, totaled over 2000.
Step by step, Shanshan brand grew up into a fashion brand favored by China consumers and be famous in world.
Shanshan brand is the first fashion one passing Environmental protective identification as well as representative brand in China fashion circle.It product range extends from suit, business suit, casual wear to women's wear, underwear, leather product and home textile etc. Especially Shanshan west-style clothes and Shanshan shirt were called as "China famous brand product". In China fashion circle, Shanshan created a lot of miracles and won many honors. Shanshan: young, health ,vogue During 15years, Shanshan interpreted time spirit and fashion connotation perfectly. It also influenced Chinese wear concept and living style with its changeable slogan --"Shanshan Western -style clothes , you are too stylish " to "Let's change ourselve", from "It's wind, not me" to "China Liuxiang, China Shanshan".
Design Pilosophy
Read the water and you'll find it's soul 1t has many differences due to different places Water flows and takes the soul everywhere Water is the inspiration of our lives,so does it is to the eastern culture. Water is everywhere, speaks everything. Design is humanity and nature It can be touched,felt and experienced It is a kind of fashion art combination history, requiring creativity and reflecting the era.
Brand event:
In 1997, Shanshan group held first big-sized fashion show -"Approach orient"
In 1998, "It's wind, not me" fashion show with investment RMB20million was held in 15 province and cities including HK.
In Oct,1999, Shanshan "Tianyi Banquet" fashion show an unique fashion show succeeding to apparel culture was held in East garden of Tianyige.
In May,2000, "Gene 2000"-a concept fashion show was held in Shanghai Guangda Exhibition center.
In Oct.2001. Shanshan group"Mutual-active 21th century" fashion show with the theme-challenge, adventure, passive life, enthusiasm in 21th century was held
In 2003, during 7th Ningbo International Fashion Festival, Shanshan group handing with China Style Association, France Chamber of Fashion held "Return from Paris-China Style ", which showed China traditional culture and spirit.
On Oct.19,2004, famous athlete-Liuxiang presented in Ningbo fashion festival and signed with Shanshan to be shanshan's only mouthpiec e .
On Mar.27, 2005, Shanshan special"multi-brand, internationalization" hall contented 14 brands showed industrialization career of Shanshan Group. On March,28,2005,
in "2003-2004 China Fashion Award" prize giving ceremony, "Shanshan" was awarded as"2003-2004 China fashion brand plan award" and "2003-2004 China fashion brand great achievement".
Designer:
Wu Xuekai, male,born in 1971. China Fashion Association , member of counsil Fashion Art Committee, commissioner. Awarded the 4th China international Yong Fashion, Designers Contest Golden Award in 1996; Awarded China Top Ten Fashion Desingers in 1998; Awarded China Fashion Design Golden Award in 2002; Held Fashion China Contemporaty Chinese Excellent Fashion; Designer collection in Paris in 2003.
