2rd Shanghai Mode Lingerie sponsored by France Eurovet Exhibition Co. is opened formally in Shanghai Exhibition Center. The exhibition lasted for two days and attracted 145 exhibitors from 21 countries and areas and 25 brands at home and abroad. Shanghai"Gujin"underwear Co. also participated in exhibition.
It is seen that in Asia underwear accessory area, Eurovet increased China inland accessory exhibitors from 21 to 50, in brand underwear area, organizer paid more attention to exhibitors from EU, US, Asia and China, including 22 EU brands, 10 Asia brands instead of Italy brands from France and Italy. At the same time, Underwear & Swim wear material purchasing summit is going, which means that world major purchasers will gather in Shanghai.
It is also known form Shangjhai Mode Lingerie that Italy super underwear brand Verdissima will land into China next year and will march into Shanghai firstly. This world famous underwear brand rank in first three list have established representative office in Shanghai a, which is in charge of negotiating the mattes concerned cooperating with Shanghai.
Established in 1972, Vedissima is updated brand in world underwear circle . It has owned over 3000 retailers in 44 countries and areas in the form of franchisers store and underwear outlet. Its product is orientated to youth aged 20-28 with price 400-800 Yuan. It is disclosed that monthly turnover every franchised store of Verdissima in Europe is 4000 Yuan/square meters.
