To reply to EU's environment protection instruction and anti-dumping, Wenzhou footwear enterprise begin to center on quality. So it generates increasing export.
[Poisonous footwear] incident and temporary anti-dumping tariff imposed by EU in the early period of this year hamper Wenzhou shoes export. In near two months, Wenzhou shoes exported to Italy decline, on the other hand, the shoes'grade is improved obviously while its price is increased by over 70%.
It is disclosed by Wenzhou Entry-exit Inspection and Quarantine that during over two months from April.14-June.21, total shoes exported to Italy reach 304 bulks, 2.15million pairs, decreased by 7.17%; total sum $12.9518million, increased by 58%. In the meanwhile, the unite price of Wenzhou shoes exported to Italy is increased from $3.25 to $6, increased by 70.45%.
Shoes enterprise adjust strategy to make success with good quality
To eliminate the influence brought by trade bulwark, Wenxhou shoes enterprises regulate strategy in succession and improve shoes grade and adding value, that is changing from [quantity foremost] to [quality foremost]. Wenzhou big-scale enterprises Kangnai, Dongyi claim that they are searching for international cooperation at present and strive to get more international orders through improving international competition capability by exporting brands or improve science-technology content in product.
China leather shoes exported to EU account for 1/4
EU is the main export market for Wenzhou shoes. In 2005, Wenzhou leather shoes export reach 0.438billion pairs, total value $1.584billion, including 1/3 ones exported to EU, which account for over 1/4 of China shoes exported to EU. On the end of last year, Italy Sanitation Department begin to carry out investigation on China shoes with the cause of the nicket, nitrogen dye, cadmium and five chlorbenzene phenol in China shoes leather exceeding standard. Since April.7, 2006, EU imposed anti-dumping tariff on China leather shoes and increase tariff rate to 19.4% gradually in next six months. As China s important shoes export base, Wenzhou shoes enterprise face big challenge.
