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"World Cup"become fashion show

"World Cup"become fashion show

Write: Bruce [2011-05-20]

With the setting off of World Cup, people see not only wonderful competitions, but acts of sports wear show. It can be seen from Brazil team's polo shirt with classic Chinese-style stand collar, which is designed by Nike Co. by mending former polo shirts. Outsides court, England team wear Giorgio Armani brand fashion when present formal occasion. Therefore, the senior sports editor of global famous fashion consultation organization –WGSN—Danielle Sellwood think that the detail designs can make every national team be unique. .

In reality, if you just pay attention to the variety of soccer stars' style, you just be only half of fashion because the key is the fabric adopted behind vogue style.

Nike sports wear designed by Sphere Dry can make athlete keep clean, cool and comfort. Because Sphere Dry technique increase the cross-ventilation between fashion liner and skin and improve the cleanness of wear to avoid clothes adhere to skin by speeding sweat evaporation. What's more, the sock sponsored by Nike adopts unique design that spurns previous seaming technique to decrease the discomfort brought by toes friction.

Other magnate for sports apparel brand—Adidas also have their best. It conquer France team, German team and Spain team depending on advantageous Clima Cool technique that absorb numerous new textile techniques and adopt new heat dispersing , water –proof fabric and solid textile to make sweat and heat away from body.

Danielle Sellwood says:"Sports brands have the sense that sports products should not only show in super competition, but show the side of fashion style."