The influence of EU s temporary anti-dumping tariff on China shoes get effect instantly. The statistic from Zhongshan custom show that the export of Zhongshan city shoes encounter "cold front". The data show during January to March, Zhongshan shoes exported to EU reach 1.29million pairs, up 54.7% than the same period in last year, 0.615million pairs in January, setting up the new record, but 0.275million pairs in April , down 1.5%.
On March.23, EU made the decision of anti-dumping on China export shoes and declaim that they pose anti-dumping tariff since April.7 and increase the anti-dumping tariff from 4.8% to 19.4% in six month. EU just pose anti-dumping tariff on leather shoes, which impact China shoes industry greatly because leather shoes accounting for about 53% of Zhongshan shoes exported to US.
To answer to EU s anti-dumping, inland three footwear bases Zhejiang Wenzhou, Fujian quanzhou, footwear association of Guangzhou organize "EUs anti-dumping Union" to carry out"harmless answer" with inland shoes enterprise and overseas colony. About 10 shoes factory in Xinchang, Qianzhou etc also take part in answering actively. On May.22, the hearing conference for EUs anti-dumping on China shoes have been held in EUs headquarter Brussels.
The statistic from custom show that Zhongshan shoes export featured two characters: first, the market is still in US and EU. During January to April, Zhongshan city shoes export reaches total 20.987million pairs, accounting for 71.7%. Second, the price of Zhongshan shoes exported to EU is increasing gradually, average price of Zhongshan shoes exported to EU is up 17.2% than the one in March, all of which show that Zhongshan shoes enterprise is upgrading the level of shoes exported to EU and increase the added value of shoes.
With the deepening negative influence, Zhongshan custom anticipate that within future several months, Zhongshan will continue to slow down the export shoes to EU. Therefore, experts suggest that on the one side, Zhongshan enterprise should continue to work in "harmless answer" and try for the legal right according to law , on the other side, continue to increase product added value, build own brand, further the research of high-tech product and manufacture with own brand instead of manufacture with other one. In the meanwhile, expand the explore of the market outside occident to transfer trade risk.
