The curtain of China ten top knitting underwear brands in 2005 is drawn in Beijing yesterday. Natural colored cotton is the innovative product , among which, Ding guagua, Yuncai, Sunjazz is ranked first three. Three guns, AB, Beijirong, Yiershuang, Plandoo, Qiansiniao etc step into final . The ten top brands competition is appraised by China Textile Industry Association, China national Business Information Center, China textile industry association statistic center through assessing the data declared in knitting industry association.
After quick development for tens years, China underwear have formed three important strategy patterns: basic level-commodity pattern for product circulation, this is the development strategy in China underwear industry. The leading brand include three guns, Yiershuang, AB etc. Second is health care product pattern with the main products-body building wear, warm wear, colored cotton underwear. The last is fashion pattern give priority to the leading womans underwear, its form is dominant pattern, brand culture building, delicate terminal display and management, its representative enterprises are maoren and XUEZHU.
The principle of China knitting industry association said that different enterprises have different strategy pattern, however, cultivating brand is enterprises common pursue. Recent years, inland underwear industry develop prosperously. The investigation of E-ICP show that the sale of inland womans underwear reach over 20-50billion yuan. Surrounded by this perfect market envirnment, enterprise get the chance for development, in the meanwhile, market put forward higher requirement on brand. This China top ten knitting underwear brands competition just build a communication platform for dealers and knitting brand to make underwear enterprise exert bigger development potential.
