Established in 1965, Benetton company is specialized in producing hand knitting pullover which is extended to casual wear, cosmetic, toy, swim wear, eyeglass, watch, stationery, underwear, shoes, home product etc. Its orientation consumers is the masses, especially youth and children. Its product designed by general designer Julianna and over 200 stylists embody the value conception of new generation youth thoroughly and rank abreast with US California Esprit in casual wear field.
Benetton try to break though the frame of six, society class and nation and reflect one life philosophy. Inspired from South-America country such as Peru, ski suit made up of high tech fiber fabric in 50s, cetacean bone suit , mini skirt in 60s, Disco wear woven by bead and leather in 70s as well as part collection such as North-Europe children s wear including blue jeans collection and riding suit sourcing from nomadic life.
Excellent craftwork, creative design and outstanding marketing make Benetton company become one of fashion manufacturer develop most quickly. Its brand include Benetton Formula1, colorful Benetton, Sisley, 012. Up now, over 4000 stores have been built in over 100 countries in the world.
The global strategy of Benetton is making "Benetton" called as ringing as Mcdonalds and Coca Cola in global. In China, Benetton can be ranked as one of Italia brand most noted among youth and be sold in many big department stores and franchised stores. In 1994, Benetton ranked first in Italy.
Founder:
GIULIANA BENETTON
LUCIANO BENETTON
GIBERTO BENETTON
CARLO BENETTON
BENETTON FORMULA 1
UNITED COLORS OF BENETTON
SISLEY
Pattern: suit
In January, 2003, Beijing Hainaheng Trade Co.,Ltd sign brand mark access contract for Bennetton Formula 1 and introduce Benetton Formula 1 to China, completed with being national general agent for Benetton F1.
With the consumer orientation of youth in 18-35 who have definite economy strength , be conscious of the use and matching of fashion in different environment, be favored with layout wearing and have life taste., the company integrate specialized design, high quality product, modern distribution system into together and be pushed to develop by the enterprise spirit of "creation", "responsibility".
Company name: Beijing Hainaheng Trade Co.,Ltd
Address: 613Room, No.3, Zhuojiazhuang, East lane, Chaoyang District, BeijingCity.
Phone: 64670902
Enrollment place: Italy
