On April.6,2006, the curtain of 2006CHIC lasting for six days is rang down. This exhibition is classified two phases: mans wear, casual wear, accessory (March.28-March.30), womans wear, childrens wear, accessory (April.4-6). With the area of 120000square meters, over 20 special areas, the exhibition show various product catalogues including mans wear, womans wear, casual wear, childrens wear, apparel etc. Hundreds enterprises from several countries such as Italy, France, German, England, Spain, Finland, Turkey, US, Japan, South-Korea, Singapore, India, China and Hong Kong, Macao, Taiwan, international purchasers and buyers from marketplace in big cities, brand agent, franchiser, specialized audiences take part in the exhibition, nearly 0.2million visitors ranked second in the world.
There is new breakthrough in environment , booth image which is blended into more factors in design, culture, so that the environment and booth image is vogue and in good taste. Besides the local information inquire, there is "business consulting service" be opened on the demand of "humanistic service" . Audience can inquire on line and make knowledge of traders exact information, find the brand they pay attention to more quickly, more efficiently.
As a factor of brand marketing, service play increasing important role in marketing management. As top brand in China fashion exhibition CHIC become stronger and stronger with its increasing perfect service system and terminal strategy vision.However, casual wear booths especial overseas one is not only generous but also delicate, blending some foreign exhibition culture into womans wear, childrens wear, accessory etc. The booth is classified as classic womans wear, vogue suit-dress, leather suit-dress, underwear etc. The featured exhibitor is the coat covering two floor in hallk1, hall8. However, the exhibition area of childrens wear, underwear expand year by year, the international celebrity of it increase day by day, just as "Disney", "Little bear","Miky". The featured exhibition in overseas exhibition area is womans coat, added to many accessory. Such as strap booth in Italy hall, Hong Kongs watch show etc. Noticeable is Hong Kong hall, overseas exhibition area covering four halls including hall 2,3.4.5 Hong Kong hall, Italy exhibition area, Spain area, France area, Macao area, South-Korea area etc. The biggest one is Hong Kong hall, followed with Italy hall. This overseas exhibition team popular their brand to China fashion circle through Press Conference, forum .
Plant in Spring, harvest in Autumn. In this enchanting spring, 2006CHIC set up wide platform for fashion industry and let sorts of business intention foist into the pocket of inland fashion enterprise, market place, franchiser and foreign fashion brand who can come back with fruitful results.
