In 99Canton Fair, home textile enterprises in Nantong City take part in actively while bedding enterprises share about 40% booths. A group of inland famous enterprises with registered trade mark such as "Luolai","Baihua"enter into brand exhibition area in Canton fair with most bargaining .
Home textile have been the pillar industry with characteristic and development potential in Nantong. It muster in Sanxin of Haimen, Chuangang of Tongzhou, Jiangdu, Jingsa and relay on Haimen Dieshiqiao and Tongzhou Zhihao market. The statistic show that Nantong home textile with the sale of RMB 30billion deal with over 300 whole sets and nearly 10000 catalogue bedding products such as pure cotton print, polyester cotton print, chemical-fiber silk etc. Home textile market with tens thousands customers and nearly 0.1billion bargaining have become inland biggest basement for exploring , producing, collecting home textile product.
The principle of Nantong home textile trade association introduce that the brand operation of home textile enterprises lead to prosperous Nantong home textile industry. Five years ago, the sample of "xx Embroidery product factory","xx bedspread factory", "xx quilt facory"is everywhere, now this scene have gone for ever. Nearly all enterprises step into branding development orbit of "big home textile". Several years ago, very few Nantong home textile enterprises with the little scale have 40million-50million capital asserts. Now, Nantong home textile enterprises with 50million investment reach tens. For example, annual sale of Luolai reach RMB1billion while the one of a group of enterprises such as Violet, Kaisheng also have reached RMB0.1billion. With brand strategy, enterprise turn over and increase at the speed of 20%. At present, there are about 1500 home textile enterprises including tens of ones with the sale of over RMB0.billion and over 200 ones with brand. Their scale, brand and market share as well as the influence is recognized in inland home textile industry.
In the meanwhile, numerous famous home textile enterprises at home and abroad try to land Nantong. Some famous brands such as Hengyuanxiang, Bosideng, Shanshan, Mengjie, Crocodile, Fuanna, Hongdong have establish base in Nantong. Some overseas multinational companies and Nantong home textile enterprises from South-Korea, Japan, US etc establish join-venture company with Nantong home textile enterprise.
Nantong home textile industry not only centralize industry group and group, but also promote creation ability of enterprise and improve the protection sense of property continually. The research center and copyright management institution profit for industry development have started up. Dieshiqiao, Zhihao market have established copyright protection organization to issue information periodically and explore over 8000 printing pattern. Many enterprises establish research centers including the ones in Shanghai established by some brand enterprise , some even establish research center. With the reference of excellent creation and design of world home textile industry, Nantong home textile industry is pushing design level to new point.
