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Mongolia developing down wear industry challenge traditional cashmere industry

Mongolia developing down wear industry challenge traditional cashmere industry

Write: Kalkin [2011-05-20]

When Mongolia cashmere called as"Fiber diamond"be fluctuant in international market, the down wear called as "soft gold"spring up quietly. At present, Mongolia cashmere processing enterprises have developed into over 500. Erdos group and King deer group have been world famous cashmere processing enterprise while the underway down industry is showing its special advantage.

Down industrys big development space

The data show the popularization rate of Japan down product is 70%, development countries in Occident is over 40% ,China is only 4%. It is calculated that China down market space is still large, whose capability reach 10 double.

It is known that China have bee the biggest manufacture and export country of down and down product in the world, accounting for the half trade sum in international market. However, the producing area center on Zhejiang Xiao Shan, Jiangsu Kunshan, Yang Zhou etc.

At present, there are few big scales down product enterprises in Mongolia. Zhuofan apparel Co.,Ltd produce down shirt and elastic down trousers with self-intellect right and register "Zhuofan"brand mark to upgrade down product and fill up the blank of Mongolia down market. In 2004, 57000 employee of HUHHOT wear Zhuofan down wears. This year, Zhuofan apparel ready to enter into retail market and have received 50000 orders from Chongqin wholesaler

Down industry have more development potential than cashmere industry

It is known that the main commodity exported by Mongolia textile enterprise is material while cashmere suit exported with other brand is controlled by purchaser. In international market, there is nearly on brand truly owned by cashmere enterprise. Enterprise just can share little part of market return rate. Cashmere enterprise have stepped into cross road, some of them face the crisis among prosperity while down industry is just the rising industry.

Besides, the warm-keeping, air permeability is the biggest advantage of down product to compete in market. It is introduced that down product integrating vogue, active, steady, natural into together can not only cater for youths preference for fashion, but also meet old folks demand of comfort and decent.

The development o f down industry need form industry chain

Mongolia have good nature condition, however, this advantage can not play its role in down industry. All processed duck & goose down of Mongolia is sold to South, then be classified and sold by South down machining enterprise. Down material of Zhuofan is also from South. At present, China have no an enterprise specialized in picking ducks down.

The chairman of Zhuofan apparel consider that Mongolia have unique advantage to build their own poultry industry. Down product market is urgent for high quality docks down material to produce high-class down product. Mongolia down industry is starving for an industry chain linking enterprise, base, and farmer up. With the experience of Saifeiya successful breeding, Mongolia can drive farmer to breed duck, goose to increase peasants income and promote the development of down industry by developing goose & duck fostering industry and integrating inland source and outside manufacture into together. In the meantime, Cheyiguo also hope to appeal to associate science research department to promote ducks down gathering and use ducks down circularly instead of "kill duck to get down",which also detach feather from down ensuring the good quality