On May.16, the biggest professional shoes & fashion wholesale market in GuangdongProvince Huidong Yingji Mart is opened ceremoniously in HuidongCounty. With the investment RMB0.43billion from Hong Kong Shenghong Investment Co.,Ltd have total area of 220000square meters, over 3000 stores. It is known that the planning, constructing and operation of mart is supported by Huizhou city government, Huidong County Committee, Huidong County government, is orientated to be nationwide biggest shoes & fashion wholesale market, the only mercerized cotton product distribution center and the venue for 2006 China Huidong Footwear Culture Festival. Some experts anticipate that a tripartite confrontation structure will be composed by Huidong Yingji ,Guangzhou Baima, Humen Fuming and make Pearl River Delta commerce circle more prosperous.
During "Guangdong province fashion association academician" awarding ceremony, report further knowing that at present, Huidong Yingji Mart have built strategy cooperation relationship with Guangdong province fashion association and stand the same line with Fuming ,Baima. This relation also show that Guangdong Fashion Association affirm the development potential of Yingji and support Yingji to make spanned progress by offering itself resource, introducing advantageous item and holding big-scale exhibition.
The chairman of Huidong yingji told to report confidently that tremendous man power, material resources and financial is inserted to Yingji. For hardware establishment: the Mart have ground area of 0.17million square meters, building area of 0.22 square meters, fist floor with over 3000stores specialized in fashion and shoes, second floor modern establishment integrating stock, diet and entertainment into together. The Mart long 500meters, wide 200 meters is weaved by four main channels long 9meters, eight subsidiary channels wide 6metersand extend to all directions. The vast space, concise structure style, logical layout, fluent line constitutes a business aircraft carrier.
For software management, Yogi is supported by Huidong government who send"Yingji Mart set-up assistant team" to Yingji locale. With the direction of government, Yingji adopt the marketing strategy benefit to customer, draw the blue print for store distribution & lease, and establish Yingji estate Management Co as well as its party branch and carrying out scientific, humanistic management by introducing international advanced management experience according to Huidong real condition.
In the meanwhile, to avoid homogeneous management, Mart explores different franchised area including direct distribution area, brand self-support area, regional league etc.after scientific research and demonstration. What need point out is that Yingji also establish special area for self support, self-distribution, self-management, which is a breakthrough in management because it not only meet the requirement in equipment but also avoid the homogenous competition.
