The coming of 2006 FIFA World Cup a world top sports contest spur the enthusiasm of billions footwear fans draw the curtain of the marketing war of global sports brands. What should pay attention to is that China enterprise especially Guangdong one become the beautiful landscape during this global brad contend.
At present, Yi Shion called as "China first brand of casual wear" claim that they have displayed casual wear printed the symbol of 2006 World Cup in global over 2000franchised stores. As the only sponsor in China fashion industry, "Yi Shion"is in the list of global sponsors for World Cup.
