July.4, in the forum of "build brand by self-creation", the chairman of Shanshan group Zhen Yonggang claim that it can be forecasted that no world famous luxury brands will appear in China fashion industry.
Zhen Yonggang said that China fashion & producing have reached world level, specific speaking, China's industrialized manufacture have reached world level while manual craftwork have not. However, not all enterprises reach world level, but only China manufacture level reach. Some small-middle sized fashion enterprises need breach in producing level and technique content.
However, the world level manufacturing not doom to bring world famous brand, especially world luxury brand, because China have no world level designer. Zhen Yonggang said, China enterprise should not aim to produce luxury brands, but the brand that orient to mass, have culture content, and life style, which may appear in near future.
