In Dongguan International shoes exhibition in April as well as Shanghai International Leather Exhibition in Sep. we can see Portugal shoes group ; in some shoes manufacturing base , we also see that Portugal shoes group review on spot for many times. Because of Portugal government's capital investment on shoes industry, Portugal shoes enterprise take part in more 60% international exhibition and propagandize including China shoes exhibition with bigger scale. In Portugal international shoes exhibition for two times annually, Portugal shoes enterprise regard China as important objective market and carry out a series of activities including propagandize and exhibition.
Portugal is the traditional shoes country, its shoes factories center on "create, quality, design". At present, Portugal shoes industry is ranked third in EU, seventh in world. 85% of Portugal shoes are distributed to overseas market including EU, Australia, North-America, but in these two years, Portugal regard China and Russia as two first ones of objective countries for propagandize and export.
Portugal shoes industry consider that though China is biggest country for producing and exporting shoes while China shoes have good quality and account for big world market share, they still believe that China market can absorb other countries' product. 5% of Chinese have increasing consumption ability and powerful purchasing capability as well as the high demand on market; this 65million population is a big potential market while Portugal's shoes can fit the increasing demand of China market. In third China International Shoes Exposition held in Beijing in October, 2006, Portugal Shoes Industry Association will bring better product with surprised design. Besides, this giant exhibition group composed by enterprises who have made achievement in quality, design, fabric will show their high quality product and search for more cooperation chance as well as business opportunity for Portugal factory in China International Shoes Exposition.
China International Shoes Industry Exposition Organizing Committee consider that to ensure China shoes industry walk up to world, China shoes industry should walk out to further understanding , enhance cooperation, mutual-supplyment with foreign enterprises who are permitted to enter into China,
