Carapace element, modal, bamboo textile, corn textile-these cellulose for eat become"secret weapon" adopted by thermal underwear factory to develop cool collection.
In summer, thermal underwear in market or super market will disappear all together. However, since this summer, the circus is beginning to change. Some famous thermal underwear brands "Qiansiniao", "Three Gun","Yi'ershuang","Dinguagua"etc conduct marketing in succession by promoting summer underwear, T-shirt, shirt, towel, bedding etc. The fabric that is cool & soft enough to fit for consumers in summer is the key for thermal underwear manufacturers'to extend their products range from thermal underwear to summer products. The principle of one Beijing famous thermal underwear factory said:"Besides traditional silk, hemp, modal is also adopted for underwear in this summer. The fabric mixed with Modal -one fibrin and cotton, T/C is soft and breathable."The fabric composition for summer underwear also include "carapace element" ,which is introduced to be one extractive matter of crust of shrimp, crab and can anti-bacterium , health protection , so it is adapt to summer wear.
Why thermal underwear factories begin to sell various summer products instead of producing "thermal underwear"? Two reasons for it: first, during these years, the profit of thermal underwear was declining year by year, so underwear enterprises begin to develop summer market to offset the loss brought by decreasing profit. Second, weak distribution terminal is always thermal underwear enterprise's weakness to restrict their development. The seasonal thermal underwear distribution have to experience "estivation"for half year, so few thermal underwear enterprises can set up stable terminal distribution channel , many of them can just distribute through advertisement propaganda and promotion. However, by promoting summer product, they can establish stable terminal distribution channel and pass brand information to consumer continually as well as enhance brand image.
