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South-Korea fashion brands show themselves in Shanghai together

South-Korea fashion brands show themselves in Shanghai together

Write: Zephan [2011-05-20]
South-Korea textile industry shows their fashion as well as the unique charm of different South-Korea brands all together, which is the feature of The 4th Shanghai International Fashion Exposition & Top Brands Exhibition. The experts show that South-Korea brands showing in Shanghai--China s fashion capital reflect that they accelerated to develop China market.
In <> fashion show promoted by six South-Korea brands, a group of excellent models with south-Korea stylists works, interpreted the philosophy, style, characteristic, which also embodied South-Korea enterprises high attention to product assortment and consumer orientation.
One employee in distribution department of HUM--Jing Xianzhe told to reporter that because Shanghai is a place gathers famous fashion brands at home and abroad, the aim for them shaking hands to develop market is just offering casual clothes with middle-class price, high quality and style to China young consumers. In the meanwhile, the vice-director in Business department in EXR argued that their brand has made great success in China market--its fashion sale has ranked forth in North-East-China market. They all considered that South-Korea brands can get more force by showing itself in China.
At present, over 80% of top brands headquarters or design centers in China fashion & apparel industry and over 70% of top 100 international brands are settled in Shanghai, which will promote Shanghai to become the fashion center and lead world fashion trend.