At the beginning of July, France football team defeated Brazil team and Portugal to enter into final of FIFA World Cup, which is also global biggest sports products brand--Nike who sponsored for Brazil team and Portugal team fell down in front of Adidas the sponsor of France team.
However, outside court, two companies have more direct competition. The sale of Adidas was less 2billion-3billion USD than the one of Nike after purchasing Reebok , but Adidas is anticipated to shrink this difference in financial report form because it made complete success in 2006 FIFA World Cup.
Adidas plans to reoccupy the market sized by Nike by entering into Asia market, especially the new prosperous market--China market which is regarded as new force to change new pattern by both sides.
Two magnets have finished distribution early in China market the key for their successful future. Adidas and Nike gave up high level China market and choose middle class market as the channel and terminal of distribution. As a result, since 2000, Adidas was promoting street basketball game in China key cities always. The participator of Street basketball game are the youth at 18-25; in the meanwhile, Nike set the same orientation. Its advertisement center on the masses. Two brands adopted new masses marketing strategy in China market due to their new object -- middle-class market .
However, outside court, two companies have more direct competition. The sale of Adidas was less 2billion-3billion USD than the one of Nike after purchasing Reebok , but Adidas is anticipated to shrink this difference in financial report form because it made complete success in 2006 FIFA World Cup.
Adidas plans to reoccupy the market sized by Nike by entering into Asia market, especially the new prosperous market--China market which is regarded as new force to change new pattern by both sides.
Two magnets have finished distribution early in China market the key for their successful future. Adidas and Nike gave up high level China market and choose middle class market as the channel and terminal of distribution. As a result, since 2000, Adidas was promoting street basketball game in China key cities always. The participator of Street basketball game are the youth at 18-25; in the meanwhile, Nike set the same orientation. Its advertisement center on the masses. Two brands adopted new masses marketing strategy in China market due to their new object -- middle-class market .
