On Sep.20, "Beijing International Fashion Brand Promotion Week" drew the veil in Beijing Asia Hotel. With the coming of "National Festival" gold week, all kinds of promotion activities debuted.
"It is a god-given opportunity for Beijing to develop itself into international fashion capital depending on Olympic Games. For our enterprises, this activity is not only a brand promotion but an important promotion activity", said one enterprise representative.
"In 2004, Beijing city government delivered the strategy plan to build Beijing Fashion capital; international fashion week is an important measure of this thought. Besides, brand promotion for spring and autumn will be held every year. Now, a group of Beijing brands are expanding to country while brand promotion just builds a platform for upgrading fashion brand getting most effect with smallest cost. " the administrative vice-chairman of Beijing City Fashion & Textile Guild Zhang Peihau told to reporter.
It is known that the exhibition in this fashion promotion week will cover six categories--men's wear, women's wear, children's wears, leather wear, underwear. The participated brands will include Kaiwang, Hongdu etc. Besides, Beijing International Fashion brand promotion week will shake hands with France international fashion week to issue brands. Now, Beijing Fashion Brand Promotion Week has become the representative item of the planning of building Beijing into fashion capital.
It is introduced that this fashion week has attracted the attention of brands at home and overseas. Besides China brands, it also attracted the attention of some overseas Chinese organization and international enterprise such as France Dress Consortia, Hong Kong Trade Development Bureau.etc.
