"2006 HK INTERNATIONAL BRAND AUTHORIZATION & OEM COPERATION SUMMIT" organized by China International Economy Cooperation Academy and China International Brand Association will be held in Hong Kong in November
With the strengthening of economy amalgamation between China and global, China government realizes the importance of intellectual property protection more and more. Intellectual property law system composed by patent, brand name and copyright has been formed in principle and improved continually. Country's high attention on intellectual property and China market s charm leaded more and more international brands to regard China as first area for brand authorization and OEM.
International brand licensing is called as "the most promising business management model in 21st century". International brand licensing and OEM is just as the passport to international market because it can not only expand the channels for foreign trade and improve enterprise's competition capability in international market but also drive enterprise's self-owned brand building by study international brand operation model and updated experience in design and management.
With the chance that numerous international brands want to enter into China market to search for OEM enterprises, further communication and cooperation with inland enterprise and international brand trader and conduct the successful match between international brand and inland one, 2006 HK INTERNATIONAL BRAND AUTHORIZATION & OEM COPERATION SUMMIT (IBACS)co-organized by China International Economy Cooperation Academy and China International Brand Association , supported by China Commerce Ministry and HK Trade & Development Bureau will be held.
1. Time: November.25, 2006-November.30, 2006
2. Venue: Shenzhen, HK
3. Topic:
The operation condition and development trend of international brands in China market;
The standard and procedure for international brand choosing franchisers;
The analysis of international brand authorization's successful case and risk prevention;
How small-middle-sized enterprises in Hong Kong and China handle OEM project.
How inland enterprises improve their competition capability of self-owned brand depending on international brand;
How small-middle-sized enterprises build OEM cooperation relationship with international brands;
OEM's status in fashion, commodity, home textile and ornament industry etc.
4. Special fair:
Cooperation convention between international brand and China enterprise
Cooperation convention between inland small-middle-sized enterprises and HK ones.
5. Attendee
(1) Commerce Ministry, HK Trade & Development Bureau, Foreign Economy & Trade Department, Economy & Trade Committee, Small-middle-sized enterprise bureau, guild;
(2) International brands in circles of textile, toy, commodity, software /electronic game, gift, ornament(watch, jewelry etc), food/beverage, stationery, home textile.
(3)Famous brand enterprises who have market channel in China and intent to develop market at home and overseas depending on international brands;
(4)Inland manufacturing enterprises with OEM experience and definite machining capability;
(5)Brand agents with marketing channel and powerful strength;
(6)Purchasers who want to create their own brands such as inland market place, chain-super market.
6. The media invited:
Phoenix TV, Sun TV, Asia TV, <
7. Contact information
Contact person: Peng Cheng
Phone: 010-87665021 87663209
Fax: 010-87665918
More information, please visit: http://ciecos.mofcom.gov.cn
