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Wenzhou :customized apparel service prevails

Wenzhou :customized apparel service prevails

Write: Cledwyn [2011-05-20]

A few days ago, Mr. Chang ordered two suits and four shirts in the ZEGNA store with a sum of several hundred thousand dollars. In addition, shoes, jewelry, watches and other goods also have customized service. Customized service gradually becomes fashionable.

It is known that customers like Mr. Chang specially came from Taizhou are not few, some even came from Yueqing, Wenling or farther. Most of them are entrepreneurs, they order high-grade garments to attend business meetings. "We have 450 species of fabrics to choose from, the garment are produced by Italian top tailors, and customers can choose their own preferred fabric, size, type." ZEGNA Wenzhou Manager ALEX said. Of course, it is expensive to order international brands. For example, it costs 20 150 thousand yuan to order a ZEGNA suit, if it is made of top golden wool, it will be about 100,000 yuan or even several hundred thousand yuan.

But it is also easy for the ordinary consumers. Many local brands supply customized service, such as Baoxiniao, Judger, Aokang, Kangnai etc. Their prices are more acceptable, you only need over 2,000 yuan to order a suit.

At present, there are two types of order, one is that manufacturer makes a unique style according to customer s request,, such as Cartier watch. Another one is at large in Wenzhou, that is to produce goods which can not buy in their city, such as the LV bags, Chow Tai Fook, swarovski and so on. Of course, the price is more expensive than the finished product.