On the first of 2006, Shandong Youyuan Apparel Co., Ltd began to center on building brands instead of trade processing for six years.
It means that they should remold themselves thoroughly--numerous problems swarm to them: such as production orientation, how to set brand promotion strategy, How to do marketing, how to get communication channel high efficiently, how to produce high quality product favored by consumers etc. After investigation and discussion for times, the company leaders decided to introduce equipment to improve product quality.
In fact, Shortage of labor, especial first line labors in workshop still exists in Shandong at present just as other cities. So the chairman of Youyaun Fu Lizhuang decided to increase investment budget for equipment--replace previous equipment by high-tech equipment. Finally, Youyuan chose two machinery brands --Japan JUKI and Brothers finally. "These equipment with good capability save much manpower for company. So the increased equipment cost can be counteracted by saved manpower cost. Besides, the product quality can be ensured." said Fu Lizhuang
Fu Lizhuang disclosed the investment budget on equipment. In 2007, Youyuan will invest RMB20million-30million to purchase manufacture equipment. Until now, the company still chooses Japan's Brother and JUKI.
