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The updated dynamic for China down products enterprises

The updated dynamic for China down products enterprises

Write: Urson [2011-05-20]

This year when "11th five-year plan"start off, inland down products enterprises continue to enlarge production scale and improve production capacity: Boston invested 0.45billion Yuan to establish Boston Apparel Co.,Ltd in Yangzhou City; Hongrun invested 0.82billion Yuan to build "Hong run Industrial Garden" in Tongchen, which covers the area of 700Mu and be specialized in processing down product and waterfowl products; Dayu built Liaocheng Apparel Co.,Ltd in Shandong; Ailaiyi built subsidiary company in Pinghu,Zhejiang; Shandong Huayu Group established Dezhou Down Garment Industrial Park with more powerful capacity of 0.6million Piece in Dezhou; Helong Down Products Co.,Ltd established by Helong Group in Drbt has been put in production.

The advanced science & technology accelerates growth of productivity: Zhejiang Tianxiang Group cooperated with famous university as well as famous design company to establish China Down Product research center which make great breakthrough and progress in design, style, color, pattern; Hongrun Group pays high attention to nurturing and developing of self-owned intellect rights, it registered "Hongrun"brand name in ten countries and regions and has passed five international authentication; Zhejiang Shanhong Group has established research center in Shanghai to improve design capacity and upgrade brand connotation; Yalu group has registered Yalu brand mark in 16 countries and regions and has sent five groups of stylists to study in EU; KAZHUM Co. has established Intellect Rights Management Committee to constitute strategy for brand name protection and development and founded four design &research studio, set science research fund for brand-orientation strategy.