The pure gold norm price is rose to 192Yuan in Shanghai. Accordingly, the retail price of pure gold may increase to 198Yuan/Gram
Following with the rising international gold price, in these three weeks, the average price of AU99.99 in Shanghai Gold Exchange is rose from 156.6Yuan to 160.13Yuan instead of original pure gold norm price of 188Yuan/gram for over one month. One vice-chairman of Shanghai Gold Decoration Guild noted that due to the different purchase price and store allocation, the gold jewellery traders can enjoy 3% margin to set their retail price on the base of norm price according to The Temporary Measure on Controlling of Gold Price. In addition, to change the unreasonable "all-in- one" price enjoyed by brand enterprises, a competition system for art design, craft ship and price should be offered to gold jewellery traders.
