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China : Tangshi brand becomes favourite among customers

China : Tangshi brand becomes favourite among customers

Write: Grania [2011-05-20]
Tangshi brand belongs to Beyond Group, and has a history of 11 years with key strategy of common and popular styles.
Tangshi has 1120 franchise shops in China, and it plans to add about 100 franchise shops every year in China. The company also has 6 franchise shops in Korea.
In the past, popularity of Tangshi was just confined to south of China, but now, the brand has begun to sell well in the north also. Company’s target is to achieve sales of RMB5 billion by 2010.
In order to quicken the development of Tangshi brand, company has paid attention to social welfare projects in 2006. In this regard, company involves itself in charitable activities like raising funds for blind children. Education for poor kids is also in Beyond Group's charity programmes.