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China : Shoe industry devises future order system

China : Shoe industry devises future order system

Write: Sabra [2011-05-20]
In order to shorten the production cycle, around 20 shoes and clothing enterprises of Shishi city are discussing "the future order system of shoes and clothing industry" together with marketing experts from Shanghai city.
They will mainly discuss ways to shorten the cycle from design to production and quickly respond to clients' demands. This move came about after some shoes and clothing enterprises said only half of the total products displayed in trade fairs or expositions met customer demand. This resulted in a lengthy production cycle.
Experts pointed out that designers should also quickly respond to market trends before designing the products. At the same time, sale terminals should replenish their stock on time.
Enterprises believe that the 'future order system' being hammered out would solve many problems related to stocking up of goods and meeting demand for additional orders.