Her Village Media Co Ltd – Feelings Productions Inc, and Her Village Inc, owned respectively by international, pop-music, superstar Celine Dion and famed, Chinese journalist and multi-media host Yang Lan have announced that they have joined forces to create a new line of diamond engagement rings, personal jewelry and exclusive women's accessories to be sold under the corporate name HV Love.
In a recent interview, Yang Lan said that she and Celine Dion will cater to China's urban female consumer, through leveraging China's growing love-affair with diamond jewelry. With the Chinese diamond and precious stone market reaching $20.8 billion (USD) in 2006 - one third of which represented diamond sales alone - and gift and accessories sales reaching $13.1 billion, the new company will combine the extensive multi-media penetration of Sun Media with the mass-popularity of Yang Lan and Celine Dion in China to rapidly establish customer awareness for HV Love.
"Our goal is to create a stellar brand under the unified theme of "The Power of Love" and apply the brand to draw customers not just for diamond jewelry, but also associated gift and accessories; all at highly competitive prices" said Ms. Yang.
With an integrated online and offline operational strategy, HV Love plans to grow the business on both a 'bricks and clicks' retailing model. But, in order to immediately capture the potential sales benefits afforded by the upcoming, Beijing Olympics, the new company will begin marketing its jewelry products via an exclusive Internet site.
In a recent interview, Yang Lan said that she and Celine Dion will cater to China's urban female consumer, through leveraging China's growing love-affair with diamond jewelry. With the Chinese diamond and precious stone market reaching $20.8 billion (USD) in 2006 - one third of which represented diamond sales alone - and gift and accessories sales reaching $13.1 billion, the new company will combine the extensive multi-media penetration of Sun Media with the mass-popularity of Yang Lan and Celine Dion in China to rapidly establish customer awareness for HV Love.
"Our goal is to create a stellar brand under the unified theme of "The Power of Love" and apply the brand to draw customers not just for diamond jewelry, but also associated gift and accessories; all at highly competitive prices" said Ms. Yang.
With an integrated online and offline operational strategy, HV Love plans to grow the business on both a 'bricks and clicks' retailing model. But, in order to immediately capture the potential sales benefits afforded by the upcoming, Beijing Olympics, the new company will begin marketing its jewelry products via an exclusive Internet site.
