The 2004-2005 China Garment Awards has started its search to find China's own top 10 national fashion brand of the year.The award ceremony will take place in March 2006.
Around 200 brands have signed up for secletion ,competing for the top 10 honours that will be awarded in the fields of brand genre,quality,potential and value,among others.
Dubbed by fashion doyens as "China's fashion Oscars",the annual event was lauched last year by the China National Garment Association to introduce Chinese brands to the public and help them compete with international brands both at home and abroad,according to Chen Dapeng,secretary of the association.
Chinese clothing brands have faced many challengs since China entered the WTO and since the quotas on China's textiles entering international markets were lifted.To tackle the situation,China's garment industry has been promotin a branding strategy.
The creation of the awards,the first to promote Chinese fashion exclusively,is just one example of the initiatives taken.
The creation of the awards,the first to promote Chinese fashion exclusively,is just one example of the initiatives taken.
In addition to the opinions of the fashion industry,this year will also include around 1.2million public votes to ensure the fairness of the event.
The award ceremony will be held on March 29,2006 China internaional Clothing and Accessories Fair.
