Highlights:
- a sector looks to the future
- the bi-annual view to the Wool Market"
- from supplying to awakening demand: 40 speakers
offered new approaches for success in the wool market
The 'IWTO Wool Forum Biella' ended on 29th November 2005 after welcoming more than 200 participants during its four-day run.
This year's title, 'Improving Demand for Wool? was the main theme of all of the lectures. Although the market continues to be in the doldrums, the high-grade speakers were able to offer the sector a host of practical information.
"The wool sector needs a communication platform where it can exchange information, ideas, approaches and solutions", explains Michael Lempriere, President of IWTO.
?here is a need of promoting wool to create an aura of dream for the rare, precious, luxury fibre to put it to the consumers?mind?was stated by Mr. Paolo Zegna, President of the Italian textile federation SMI-ATI.
?ontact the designers, they are choosing the material for the end products?was the clear message from Mrs. Sandra Boberg, designer of the automotive brand ?aninfarina?
Going different ways in promotion, in media and on the show floor was mentioned by Dr. Rafaelle Napoleone from Pitti Imagine, Florence and by Mr. Landi from Benetton on the shop floor.
