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Hong Kong : Luxury Phosphor Watch debuts with E Ink display

Hong Kong : Luxury Phosphor Watch debuts with E Ink display

Write: Violenta [2011-05-20]
Art Technology Ltd announced the launch of its Phosphor branded luxury chronometers, featuring a dual Analog-Digital wristwatch using E Ink’s electronic paper display technology.
Phosphor is an emerging brand in the luxury timing industry that marries sharp design with next generation technology. The Phosphor E Ink watch represents its first line of fashion watches.
The gleaming metal case features a bold geometry, generously oversized buttons and knobs, and a luxuriously thick strap. However what makes the Phosphor E Ink watch truly unique is that the entire watch dial is an E Ink Vizplex electronic paper display.
The E Ink technology depicts digital time with the look of electronic paper and can be read accurately and instantly from any angle – vastly improving on dull liquid crystal displays (LCDs) that typify previous digital watches. The customizable dial allows the owner to select among styles, from the precise detail of full numerals and indices to the simplicity of no markings at all.
“The phosphor watch with the ink on paper look E-INK display has a significantly better viewing angle than watches with typical Liquid Crystal displays, and a much better contrast in high brightness situations than any emissive display,” said Chris King, SID Fellow, and co-founder of Planar Systems.
Previous luxury watches using E Ink displays have been limited to small. Art Technology is selling this watch directly from its website at www.phosphorwatches.com - affordable for any watch enthusiast who will enjoy the combination of luxury and convenience of the analog-digital Phosphor E Ink watch.