When the two CHIC2008 Exhibition was incorporated one, CHIC as an industry first, "Brand Exhibition" status has been further consolidated. Along with the trend of industry development, now CHIC is from industry walking up to the market step by step, the higher you stand, the further you see. "How to attract more quotient brand in consumed market to participate CHIC and let them search new business in CHIC, which is CHIC development direction in future", Sponsor workers denoted like this.
Accumulation of marketization exploration
It is known that CHIC has done a series of exploration and effort for the exhibition close to market and service market for 15 years. It's a good example that many brand search agent and quickly open the market by CHIC from the beginning, then leave it ,but come back again .The domestic leading enterprise such as Shanshan, Youngor, Judger, bosideng are participating every year. "The
purpose of participation don't invite business, but combine channels deputy ,promote new product and new brand at the same time. "A manager said.In the progress of groping and impellent the task "Market vane" ,we find that the brands of good achievements in market ,such as casual clothes Meters/bonwe, women wear white-collar, men clothes septwolves, etc. also have good achievements in "annual super prize" of CHIC important activities, it’s also CHIC's collectivity honor for the excellent brand.
In CHIC2007,"Paclantic","RYB","Liguo","balabala","Jintongwang","bishiwa","yaduo"
,"DADIDA","momoco","Xiaomimi" win the title of "China top ten kids clothes brand", but the appraisal result of "China top ten kids clothes brand" based on assessment of their market performance, saling achievement and brand influence. CHIC focuses on the kids clothes industry which is main small- and medium-sized enterprises with anxious eyes again, it's an important act of summoning kids clothes whole consciousness. Qijunhua,Zhejiang balabala kids clothes stock Co,.Ltd. undersecretary ,told the reporter:" appraisal of 'China top ten kids clothes brand 'is a recognition of the whole garments industry, it's very meaningful ,top ten brands set a standard for other kids clothes brands ,having a promotion for kids clothes industry." When the reported asked what expection in CHIC2008 for balabala ,Qijunhua said:"CHIC2008 incorporate one, it's a new begin ,but kids clothes brands have their concern ,they are worried the shine of too many dominant brands, can't be regarded ,it's new exhibition's challenge for us. " In fact,CHIC2008 don't ignore the risen glory just now of kids clothes industry.CHIC2008 will set up top ten brands especial display ,give them maximal attention in CHIC ,boost the grow of kids clothes industry.
Put forward exhibition "Marketization, fashion" for the first time
Along with continuous mature of China consume market,CHIC2008 put forward a new concept of "Marketization, fashion" for the first time ,bring management means of retailing into exhibition, put "big market" concept into every detail ,according to the marketization customary means to divide exhibition hall is one of the performance. From CHIC2008, intrinsic "exhibition" layout will be broken, brand-new marketization layout replaces it.
