The 16th China International Clothing & Accessories Fair (CHIC2008) will be held at Beijing on March 28, 2008. Last year, CABBEEN became the show’s highlights. CHIC2008, whether this new forces continue to join to and bring new business opportunities? Recently, the largest designer brand CABBEEN said that they will participate in CHIC once again.
Objective in 2007
CABBEEN participated in CHIC begin in 2007. AS the earliest one of designer brand (CABBEEN was founded in 1989) and after more than 10 years insisted on original style, CABBEEN has been formed the market network by big cities, provincial cities and opened 400 stores. But it is first time negotiated with thousands of partners in CHIC.
Because of preparation, brand features, and powerful organizations, CABBEEN harvested from CHIC in the first time. Whatever the products display or booth decorations, people were feeling fresh. CABBEEN are subject to a large number of domestic apparel dealer concerns, but also aroused the interest of foreign buyers. In 3 days exhibition of 2007, this brand attracted thousands of people.
Before to CHIC2008, CABBEEN make the objective: “continue to highlight the brand characteristics, spread brand culture, showing brand image, and choose high-quality collaborators”. To Show Again in 2008
According to director of marketing Tian Dongliang revealed: CABBEEN brand characteristics will promote through three aspects:
First, highlight characteristics of designer brand. Original design is main competitive advantages for CABBEEN and will have new style to show this exhibition. Mr. Cabbeen said that many brand exhibitors are conservative to displaying products because of the copy reason. For us, emphasis on original design and copy can not take our brand culture in. Second, CABBEEN’s brand lifestyle. In the beginning, CABBEEN has been advocated occasions Dress and through brand website, member magazine, as well as terminal training and other methods of continuing on clothing aesthetic, with the guide and fashion information. Mr. Cabbeen emphasizes the uniformity of lifestyle and fashion in his column. The booth of CABBEEN also display pictures and do presentation to reflect the integration of fashion and style. Third, decoration and experience. Mr. Cabbeen decided the theme “wonderful future”. In the E2073, 300 square booth, will create “entertainment station” and based on “black, yellow and grey”. The internal display apparel, brand culture corridor and business talk area. The three regional integrated together and exhibit audience the exciting, healthy and leisure culture.
Choice and Network
Cabbeen join to CHIC focus on the direction of choice, optimization, rather than quantitative expansion. Director of marketing Mr. Tian Dongliang likened CHIC to a giant screen. Face to a flood of negotiator, he considered that the most important thing is to maintain the enthusiasm and positive attitude. That is the only way to find real partners; then keep the sustainable development of brand operation. He said that last year CABBEEN exhibited on CHIC for a test and verified this brand’s different position was good. At the same time, personality of casual clothing brand will be next hot for operating, so as to the agents very interested in it, but insufficient for brand awareness. This year, CABBEEN face to different levels agents with different negotiations program. On the other hand, based on “good choice is responsible for each other” and CABBEEN will build quality work service on the principle of win-win cooperation.
According to Mr. Tian introduced, CABBEEN stores has been covered first and second-tier cities in China and reaching more than 400. In 2007, it sales network has become central China, east, north, south, northwest, southwest, northeast, southeast of the eight districts management. The company also improved ordering guide, distribution and training terminal last year. All these will increase the services and keep the win-win relationship.
CABBEEN participated in CHIC begin in 2007. AS the earliest one of designer brand (CABBEEN was founded in 1989) and after more than 10 years insisted on original style, CABBEEN has been formed the market network by big cities, provincial cities and opened 400 stores. But it is first time negotiated with thousands of partners in CHIC.
Because of preparation, brand features, and powerful organizations, CABBEEN harvested from CHIC in the first time. Whatever the products display or booth decorations, people were feeling fresh. CABBEEN are subject to a large number of domestic apparel dealer concerns, but also aroused the interest of foreign buyers. In 3 days exhibition of 2007, this brand attracted thousands of people.
Before to CHIC2008, CABBEEN make the objective: “continue to highlight the brand characteristics, spread brand culture, showing brand image, and choose high-quality collaborators”. To Show Again in 2008
According to director of marketing Tian Dongliang revealed: CABBEEN brand characteristics will promote through three aspects:
First, highlight characteristics of designer brand. Original design is main competitive advantages for CABBEEN and will have new style to show this exhibition. Mr. Cabbeen said that many brand exhibitors are conservative to displaying products because of the copy reason. For us, emphasis on original design and copy can not take our brand culture in. Second, CABBEEN’s brand lifestyle. In the beginning, CABBEEN has been advocated occasions Dress and through brand website, member magazine, as well as terminal training and other methods of continuing on clothing aesthetic, with the guide and fashion information. Mr. Cabbeen emphasizes the uniformity of lifestyle and fashion in his column. The booth of CABBEEN also display pictures and do presentation to reflect the integration of fashion and style. Third, decoration and experience. Mr. Cabbeen decided the theme “wonderful future”. In the E2073, 300 square booth, will create “entertainment station” and based on “black, yellow and grey”. The internal display apparel, brand culture corridor and business talk area. The three regional integrated together and exhibit audience the exciting, healthy and leisure culture.
Choice and Network
Cabbeen join to CHIC focus on the direction of choice, optimization, rather than quantitative expansion. Director of marketing Mr. Tian Dongliang likened CHIC to a giant screen. Face to a flood of negotiator, he considered that the most important thing is to maintain the enthusiasm and positive attitude. That is the only way to find real partners; then keep the sustainable development of brand operation. He said that last year CABBEEN exhibited on CHIC for a test and verified this brand’s different position was good. At the same time, personality of casual clothing brand will be next hot for operating, so as to the agents very interested in it, but insufficient for brand awareness. This year, CABBEEN face to different levels agents with different negotiations program. On the other hand, based on “good choice is responsible for each other” and CABBEEN will build quality work service on the principle of win-win cooperation.
According to Mr. Tian introduced, CABBEEN stores has been covered first and second-tier cities in China and reaching more than 400. In 2007, it sales network has become central China, east, north, south, northwest, southwest, northeast, southeast of the eight districts management. The company also improved ordering guide, distribution and training terminal last year. All these will increase the services and keep the win-win relationship.
