SISTYRMOON group president JUNE LEE and Mr. Fanwei: I know it’s a brand of T-shirt, it is done by an American cartoonist, mainly T-shirts, the pattern is made by cartoonist ,he use the creation of cartoon to the T-shirt.
Emcee: I know the brand Emily The Strange well, it’s blue and very strange girl, just now I mentioned Emily The Strange has their supporters in Japan, America, Australia ,then how long has it developed in Hong Kong?
SISTYRMOON group president JUNE LEE and Mr. Fanwei: It is done for ten years in Hong Kong, first it is sold with wholesale style, but last year it all appears with specialistic shop, now there are three specialistic shops in Hong Kong ,and the fourth will be opened in June in Xiwu store, there will be four shops in Hong kong, and three is a specialistic shop in Zhongxiaozhong road in Taipei, we will open three shops in 2009,that is four in Hong Kong ,four in Taipei.
Emcee: We can see the foreground of Emily The Strange is very good. Are there any products in Shanghai and Beijing, can you introduce it for us?
SISTYRMOON group president JUNE LEE and Mr. Fanwei: There are some sunglasses of Emily The Strange, our products are main some embroideries, fit for some party.
Emcee: The net friends interested in it will buy it in related places. Because the two brands are many, can you tell us the development status?
SISTYRMOON group president JUNE LEE and Mr. Fanwei: According to the operation in Hong Kong, and as soon as it appears in China mainland, there are some followers who want to join in this brand. We predict that we will open an flagship shop in Apr. in Beijing dayuncheng ,it doesn’t operate ,only our target. And the saturation of Beijing market is four to six.
SISTYRMOON group president JUNE LEE and Mr. Fanwei: Our location policy is main frontier city or capital city, according to the market status and consume of the two line city ,also it’s main T-shirt, it’s overseas product and the price is higher then the domestic, then the request of consume is higher.
Emcee: What is the price?
SISTYRMOON group president JUNE LEE and Mr. Fanwei: Because the products line of Spring and Summer are complete, ten to one thousand ,a girl to our shop enjoys it. The average of fall and winter is six hundred ,then the spring and summer is between 450 to 500.
Emcee: This is the first day of CHIC2008, you are also first to Beijing, and how is the Beijing?
Emcee: We have some days in CHIC2008,you can visit it slowly, then you can visit the place of interest, and this year many garments brand extend the activities of Olympic Games, what do you think?
SISTYRMOON group president JUNE LEE and Mr. Fanwei: We just now enter the China mainland .The Hong Kong group has many brands, we operate four brands in mainland, because of the time, we can’t follow the Olympic Games, we know there are many processes to apply for it. For it , we are felt pity, and hope we can do some works for it.
Emcee: What extent on the first flagship shop in China mainland of Emily The Strange?
SISTYRMOON group president JUNE LEE and Mr. Fanwei: About the open of Beijing flagship, we are designing and contacting on how to extend the shop. First we organize some party, then we contact some magazine to do some introduce.
Emcee: Some net friends ask us if he can buy it from net.
SISTYRMOON group president JUNE LEE and Mr. Fanwei: If someone want to buy, they can buy it from our English web. Now we mainly operate our Chinese web.
Emcee: How do you do it with cartoon?
SISTYRMOON group president JUNE LEE and Mr. Fanwei: It exists in realistic life, he meets a girl ,like her but don’t act ,then he regrets and image the girl ,so think stranger ,then has the brand.
Emcee: Is the brand limited?
SISTYRMOON group president JUNE LEE and Mr. Fanwei: Its location is bolshy, in fact it refer widely. Formal clothes ,causal clothes and party wear. So there are some but not big.
CEO of SISTYRMOON JUNE LEE and Mr. Fan: The target market for this brand is 19 to 35 ages. The style is simple and comfortable; you can mix other wear by yourself.
Emcee: Now, mixed wear is universal. JUNE LEE’s suit also mixed by herself and look pretty. Is this brand will enter in Zhejiang?
CEO of SISTYRMOON JUNE LEE and Mr. Fan: I had contacted to a friend from Zhejiang Hangzhou. He asked many questions about our brand. We will consider entering Zhejiang in future.
Emcee: I’m so glad to see EMILY THE STRANGE enter in Zhe Jiang in future. There have a question that whether medium or small cities can receipt this kind of garment?
CEO of SISTYRMOON JUNE LEE and Mr. Fan: Chinese people really like red, and red with black mixed comfortable. We have a planning to sale in medium and small cities. At present, our target market is big cities.
Emcee: EMILY THE STANGE will very busy in future. What is the brand advantages compare to others?
CEO of SISTYRMOON JUNE LEE and Mr. Fan: Because of the cultural background in EMILY THE STRANGE brand, and red and black are popular color in many countries. The reason to use these colors is the girl want to find her dream. She doesn’t like team activity, and hope to have enough time to do many things.
Emcee: EMILY THE STRANGE is very popular in China and we get many questions from net friend. For example, one person ask whether JUNE LEE from Hong Kong.. Her smile is very sweaty. Others hope to build Chinese website. Is this brand products can be sold in medium or small cities? Have any stores over there?
CEO of SISTYRMOON JUNE LEE and Mr. Fan: we will do advertisements in magazine such as “RAY”. Another way is website advertisement. In 08/09, we pay attention to big cities. Medium or small cities will have detail plan to do it. But here we have to say that the market divided by consumption not cities.
Emcee: Our friends are hurry to know the development of EMILY THE STRANGE. There is a good questions about extend to brand image. Do you consider this problem?
CEO of SISTYRMOON JUNE LEE and Mr. Fan: Because the other product of EMILY THE STRANGE also extends as the gifts to guests.
Emcee: Is it non-sale?
CEO of SISTYRMOON JUNE LEE and Mr. Fan: Right. There have a script in the planning for celebration in Hong Kong. It will be available for four years. From finished writing the script to the filming also need four years.
Emcee: we have to wait patiently for EMILY THE STRANGE’s book and movie. Lots of friends are interested in the policies about franchisee. Could you tell us more about it?
CEO of SISTYRMOON JUNE LEE and Mr. Fan: thank you for support to EMILY THE STRANGE. We had introduced the requirement of franchisee like down payment and deposit. In 2008, we will have good polices for half down payment. According to the size of store, we receive different deposit from 20,000 to 200,000. Be the agent of EMILY, we also pay lots of down payment to foreign company. It is very important to find good investor and cooperate carefully. Any questions, please ask us.
Emcee: I believe that after explained the EMILY THE STRANGE by JUNE LEE, we have deeper understanding this brand. If you have any questions, please call us as soon as possible. Welcome JUNE LEE and Mr. Fan to our site, and thanks for the viewers watching the live broadcast of China Apparel. Thank you.
