Suppliers of gift-wrapping paper in India are adopting textile printing and embroidery techniques to enhance the appearance and colorfastness of designs. This also accelerates the production cycle to support large-scale manufacturing.
The latest models, mostly with a base material of handmade paper, feature sharply defined colors and patterns from treatments that were once unique to fabric. Prints are now mostly produced using textile and wood block prints. To achieve a richer look and texture, some models of gift-wrapping paper have tight embroidery or lace work processed by textile embroidery machines.
New models feature the feel as well as the look of fabric, including fur print, animal skin and batique effects. Some releases of gift-wrapping paper have leatherette textures created by embossing machines.
In addition, models have patterns similar to popular motifs on textiles from India. These include elephant processions, Sanskrit calligraphy and abstract floral images in bold colors of blue, green and gold.
Suppliers are keen on using textile techniques to speed up the production of new designs so they could stay abreast of trends. They previously designed individual gift-wrapping sheets manually.
